The Portfolio of Jason Van Dyke

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Corporate/Business Identity

Branding is something that is very interesting to me. Finding the best way to represent something as conceptual as a company's "image" is a real challenge. However, when the whole project comes together and everything lines up, the results can be rather impressive.

Dayton Aero

This was a project in which we had to create an entire "business identity package." Dayton Aero was the fictional company that I chose to represent. The final package includes a logo, business card, letterhead, envelope, and brochure.

Belly Flop Dive Gear

Another business identity project focusing heavily on the logo. In this instance, we had to do some in depth research into our font-face, color, and design choices. We then had to justify every descision that was made.

IASAR Logo & T-Shirt Design

I took an opportunity to create a new logo and t-shirt for the Indiana Air Search and Rescue. In the end, they chose my design, but I have yet to see them actually implement it. I was looking forward to seeing my logo on the sides of their helicopters.